47 & 49 South Ocean Avenue
360 Taiko and James Joyce restaurants
360 Taiko Sushi & Lounge and James Joyce (47 & 49 South Ocean Avenue) were most recently occupied by Jay’s Cotton Shop, a very long-lived Patchogue store. Jay’s opened here in the mid-1930s and closed around 2004. Hundreds of stores have occupied the G. G. Roe Block since the Lyceum was turned and converted to stores in 1888 over 125 years ago.
Jay’s had recessed entrances flanked by plate glass windows. Recessed entrances were first used in the 19th century to protect customers from inclement weather and showcase merchandise to entice shoppers. Restaurants do not have recessed storefronts to maximize interior seating. Aluminum and stainless steel framing elements were introduced in the 1920s and 1930s. Today’s trend in storefront window trim is black metal. Neon signs became popular in the 1930s and 1940s.